Visualization

Ballston Quarter

Virtual reality to aid leasing effort.

Interface Multimedia ( IFMM ) and Forest City Washington developed immersive virtual reality 360 VR experience for retail leasing at the reimagined Ballston Mall in Virginia.

Using a series of iPAD tablets to display this high quality animated virtual tour, the leasing team easily walked retailer prospects through the entire renovated mall. With only a merchandising plan, Interface designed storefronts, entourage, and lighting to help communicate the exciting vision for the new Ballston Quarter.

Client