Envoy
A private client portal with a supervised AI assistant, built by Interface for the real estate, architecture, engineering, and construction websites it already runs.
Envoy gives marketing teams a faster, more direct way to manage their websites. Each team has its own portal, bringing together content updates, reporting, leads, brand assets, and an AI assistant that already understands the firm, its projects and people, and the structure of the website itself.
That last part matters. Adding a project, a new hire, or an insight often means knowing much more than what you want to say. Someone has to know which fields to complete, how content is organized, which collections it belongs to, what information is required, and how it will appear across the site. Envoy already knows those things. Describe what you want to add or change in plain language, and Envoy turns it into properly structured content inside the site’s actual templates. The marketing team can focus on the information and the message rather than the mechanics of the website, and move from idea to review much faster.
One portal per client, carrying the client's brand
Each client organization gets its own portal at its own address, dressed in the client's logo and color. There are no passwords to manage: a team member enters their email and signs in from the link that arrives. A firm with several sites sees all of them under one roof and switches between them without signing out. The first screen of the day shows what is waiting for review, what was published, which leads arrived, and what deserves attention next.
Describe the change, review the finished page
Anyone on the marketing team can tell the assistant what they need in plain language: add a project, fix a bio, announce an award. The assistant asks for whatever is missing, or takes a document the team already has and organizes it into the right fields. It writes only into the parts of the site that team is allowed to edit. The screen splits in two. The conversation runs down the left, and the right side shows a live preview of the page in the site's own template, so the reviewer is looking at the page that would publish. The assistant can also open a page that is already live, read what it says now, and stage a revision while the live version stays as it is. Recent conversations stay listed in the sidebar, and any of them can be picked up where it stopped. For an approver, publishing happens in the same conversation.
Approval is a permission, not a habit
Writing, approving, and publishing are separate permissions, set per person and per site. A contributor can draft a project page for a regional office without any ability to push it live. An approver publishes their own drafts and their team's. Clients who prefer it can leave the final step with Interface, so every change passes the account team before it reaches the live site. The assistant publishes only when an approver tells it to, and it asks for confirmation before the page goes live. That publish is logged like any other. Contributors cannot publish through the assistant or any other way, so whatever they ask for stays a draft.
The numbers, and what to do about them
The same portal carries the site's reporting, with no second login. The month opens in a sentence, in plain language, with the numbers and their caveats underneath: where visitors came from, what they did, which search terms are pulling people toward the site, what visitors chose to share, and how the major AI engines answer questions about the firm. Envoy reads that reporting and raises recommendations, each one naming the exact page it concerns and the reason it surfaced. A page that used to pull traffic and quietly stopped gets flagged. So does a search term climbing fast that the site barely answers. Open a recommendation and it becomes a conversation with the assistant, then a draft, and that draft goes through the same approval as everything else.
Where AI engines cite the firm, and where they do not
The portal also shows how the firm reads to AI engines. Interface builds a knowledge base for each client, and the Intelligence view measures two things against it: how much of that record is sourced, and how much of it the outside world repeats back. The lifecycle view follows the firm from experience and expertise through evidence and verification to recognition, trust, and opportunity. Each stage is a stack of blocks, one block per counted item, so a short stack stands out at a glance. Mine the Gap lists the claims that carry the business and ranks them by the distance between what is proven and what an engine can cite. Each claim area links to the page that makes the claim and shows how many tracked prompts name the firm. Proof follows those prompts from scan to scan, separating the answers that recommend the firm from the ones that only mention it. A confirmation queue lists the facts waiting for someone at the firm to check.
Leads land in the same place
Every inquiry the site's forms collect arrives in the portal as a named lead, carrying the page and the form it came from. The team marks each one as new, contacted, qualified, or closed, and exports the list for whoever runs business development. Spam is moved out of view and kept, so a legitimate inquiry caught by the filter can still be recovered.
Brand assets: the files the brand allows
The portal holds the approved brand imagery: logos, photography, and the files a team actually needs, in folders, searchable, and synced from the same library Interface's design team works from. Open an image and it shows a one-line description and tags, and the search reads both. Pull a logo from Envoy and it is the version the brand allows, not the one attached to an email from two jobs ago.
Brand library: how the brand looks and sounds
The Brand Library is the brand guide, kept as a page in the portal. Colors come first, grouped as primary, secondary, neutral, and supporting, and each card turns over to show its HEX, RGB, CMYK, and CSS values. Click any value to copy it. The typefaces follow with their roles and weights, then a type scale that sets every style, from display headlines down to the footer, in the real font. Button and link styles are drawn in the brand's colors. Voice closes the page. It describes how the firm sounds, places it on scales such as formal to casual and plain to technical, and lists the words it uses and the words it avoids, with guidance and sample lines for the topics it writes about.
Every change, on the record
Drafts collect on one page, split into those that need you and those already published. A draft with empty fields names them on a line that starts with "Missing:", so the reviewer knows what is left before approving. The overview tells each person how many drafts are waiting on them. The Activity page is the log. It records what was created, published, and approved, and every change to who has access.
Support that already has the context
Questions and requests go to the account team from inside the portal. When the assistant meets a request it should not handle on its own, it hands that request to the same queue rather than guessing. Every ticket is logged and lands with the people who designed the site and can already see what was asked and what the draft did with it.
A wave of marketing platforms now sells autonomy: software that writes and publishes on its own, with no one in the loop. That might be fine for a blog nobody reads closely. The website of a firm that wins work by proposal is different. Selection committees read it line by line, and the expensive failure there is an unapproved sentence sitting on a live page. Envoy writes the draft and then waits for a person. Because Interface runs the site underneath it, the assistant also knows where each piece of content belongs on the page.
Selected work
Legence
Built for What's Next!
R&R Contracting
Your Trusted Minority Workforce Partner
Monday Properties
Monday invests in new online digital site.
Goose Creek Village
Lifestyle Center BrandingWhere it earns its keep
- +Project page updates from a regional office
- +Leadership changes and new bios
- +Award and news announcements
- +Pursuit-deadline page refreshes
- +Monthly performance review without a second login
- +Lead triage for business development
- +Brand asset distribution to partners and vendors
About Envoy
Is Envoy sold on its own?
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Can the assistant publish to our website on its own?
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What does the assistant know about our firm?
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Who can see our portal and our data?
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Which website platforms does Envoy work with?
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What is in the Brand Library?
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Who supports it?
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