Interface Multimedia

Interface Multimedia

5425 Wisconsin Ave, Suite 600

Chevy Chase, MD 20815

301.585.0068

Capital One Hall VR
Innovation Lab

Real-Time Virtual Reality

Cinematic gaming engines—Unity and Unreal—rebuilt as architectural design tools. Real-time navigation, real-time material changes, headset-ready immersion before a single trade mobilizes.

What this is

Using cinematic gaming software, Interface builds real-time 3D environments where the user defines pace and direction. Lighting, configuration, and materials change on demand. The technology was built for games; we use it to give clients a way to experience and understand a building or space long before construction begins.

How it works

An in-house engine, in the browser

Interface builds and maintains its own real-time engine, running natively in the browser on WebGPU and three.js. For 1401 Wilson Boulevard in Rosslyn, that meant twin towers inside a ten-building context model, with a guided camera tour, live day-to-dusk lighting, and materials calibrated against the project's finished V-Ray marketing renders. No plugin, no install: a link opens the building. Live demos are available on request.

Real-time rendering of the 1401 Wilson twin towers in the in-house browser engine
The in-house WebGPU engine: 1401 Wilson Boulevard and its Rosslyn context model, running live in a browser tab.

Interactive presentations

Phasing options, lighting variants, and material swaps surfaced as buttons inside the experience. Stakeholders compare scenarios in real time during a meeting rather than chasing email follow-ups. The same builds also deploy as in-office kiosks: for Tysons Corner Center, a Unity interactive tour of one of the country's largest shopping centers runs as a leasing and marketing station, gaming technology rebuilt as a sales tool.

Tysons Interactive game-engine tour of Tysons Corner Center
Tysons Interactive: a Unity tour of Tysons Corner Center, deployed as an in-office leasing kiosk for Macerich.

VR walk-throughs

Headset-driven (Oculus, Meta Quest) immersive walk-throughs for scale and spatial understanding. The user physically moves through the design at human scale.

Capital One Hall 360-degree film still
Capital One Hall: a virtual 360° grand opening, toured while the building was still under construction.

Beyond marketing: change management

The same immersive toolset serves work that never touches a leasing office. For Intuitive, the surgical-robotics leader, Interface produced 360° VR tours, animation, and visualization used for workplace change management: helping teams understand a changing environment before it changed around them.

Rendered lobby visualization from the Intuitive workplace project
Intuitive: immersive media in service of workplace change management rather than marketing.

Engine choices

Unreal for high-fidelity architectural lighting and large-scale exterior environments. Unity for lighter web/mobile deployments and rapid prototyping. We pick per project; the deliverable does not change.

Why it matters

Approval committees, investors, and tenants see decisions clearly when they can move through them. A 4-minute headset session resolves questions that take a 30-page rendering deck and three meetings to answer in the traditional process.

Use cases

Where it earns its keep

  • +Pre-construction client review
  • +Investor and capital pitch
  • +Community approval and planning meetings
  • +Pre-leasing and tenant marketing
  • +Internal design coordination
  • +Workplace change management
Common questions

About Real-Time Virtual Reality

What hardware do clients need to view a real-time VR experience?

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A standard laptop or desktop runs the browser-based versions. Headset experiences run on Meta Quest 2/3, Oculus, or HTC Vive. We deliver builds for whichever hardware the audience uses.

How long does a real-time VR build take?

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A typical project runs 6–10 weeks from clean 3D model to deliverable, depending on interactivity scope and fidelity target. We can fast-track a single-room walk-through in 2–3 weeks if needed for a key meeting.

Can the experience be branded or customized per client?

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Yes. UI overlays, brand color palettes, custom interaction buttons, and narrated guidance can all be layered into the build. The brand system carries through.
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