Parexel 360° Virtual Tour

Parexel runs four hospital-based early phase clinical units, in Baltimore, Los Angeles, London, and Berlin. For the Baltimore unit, a waterfront facility built around the people who take part in its studies, Interface produced a narrated 360° tour from storyboard through onsite capture, editing, and post-production, mastered at 8K. The film moves from the aerial approach into the screening area, quiet room, procedure bays, and flexible wards. Parexel wanted it seen two ways: on parexel.com, where a sponsor could look around from a desk, and inside a headset for anyone who asked to have one shipped to them.

The headset was the hard part. Apple's Safari browser has no built-in way to view virtual reality content. YouTube dropped its own VR mode in 2024. Google stopped developing the Cardboard software that made this kind of thing possible back in 2023. No service existed that Interface could point Parexel toward.

So Interface built the viewer itself. A prospect who opens the mailed link gets a split-screen view shaped to correct for the lens distortion in a cardboard headset, calibrated per phone since screens differ in size and shape. No app to download. No account to create. The link opens straight into the experience.

The same film plays as a standard on-screen tour. Open it on a desktop and drag to look around. Open it on a phone and swipe. The phone's motion sensors come into play only inside the headset, where turning your head turns the view. Both versions were tested across Safari, Chrome, Edge, and Firefox on real phones, not simulators, until the picture held up the same way on all of them. Parexel published the tour on its own site in July 2026, embedded straight from Interface's viewer, with a form beneath it for requesting the glasses.