Interface Launches Envoy, So a Firm's Website Can Keep Up With Its Work

Interface has launched Envoy, an AI-assisted marketing platform built for real estate, architecture, engineering and construction firms. Marketing teams use it to build their website and manage its content in real time. They describe what they need in plain language, whether a new project, a promotion, an award or a whole new section, and Envoy builds it in the site's own template, ready to publish in seconds.

Interface built Envoy so marketing teams could spend more of their time on the firm's marketing strategy and less of it building content for the website. Putting one new project online normally means knowing far more than the project: which fields to fill, which collection it belongs in, how the photograph has to be sized, what form a link takes, and how the page will read across the rest of the site. That knowledge usually sits with someone else, so a simple change can take weeks of back-and-forth before it reaches the live site.

Envoy already knows those things. It works from a knowledge network Interface keeps about each firm: its projects, the people who lead them, its expertise and the words its brand uses and avoids. It also knows the website itself, because Interface designs and builds the sites it works across. The team brings the message, and Envoy knows where it goes. Nobody has to be trained on the website's backend, and teams see the difference almost at once: the first time they ask Envoy for a new page, the mechanics of the site stop being their problem.

A marketing lead can hand Envoy the fact sheet a regional office sent and ask for the project page. The assistant sorts the content into the right fields, asks by name for anything missing, and shows the finished page beside the conversation, exactly as it will appear on the site. It builds whole new pages and sections as well as edits, and it can open a page that is already live and prepare a revision while the live version stays as it is. When the page is right, it goes live from the same conversation.

Envoy was built for one industry on purpose. It knows the difference between a project page and a pursuit, and between an architect of record and a design partner. It knows a leadership page has to change when someone makes principal. A draft about a firm's newest project reads like the firm wrote it.

"We are developing a new way for our clients to interact with and edit their corporate website. This next-generation tool will speed up the process and allow marketing teams to publish better and more compelling content while simultaneously tracking and getting real-time analytics feedback from their work," said Mark Burlinson, Co-founder and Principal, Interface Multimedia.

The assistant works inside a private portal for each firm, in the firm's own brand, with every site the firm runs under one sign-in. The same portal carries the site's reporting, which opens each month with a plain-language summary and recommendations that name the exact page and the reason. Open a recommendation and it becomes a conversation, then a draft, then a page. The portal also shows how AI engines answer questions about the firm, gathers every inquiry from the site's forms as a named lead, and holds the approved brand assets and the brand guide. Roles are set per person and per site, so a regional office can draft its own project page and the marketing lead can put it live.

Envoy's own website, envoyai.co, follows a sample firm's request from the first sentence to the published page.