Interface Multimedia

Interface Multimedia

5425 Wisconsin Ave, Suite 600

Chevy Chase, MD 20815

301.585.0068

Capital One Hall VR
Innovation Lab

Real-Time Virtual Reality

Cinematic gaming engines—Unity and Unreal—rebuilt as architectural design tools. Real-time navigation, real-time material changes, headset-ready immersion before a single trade mobilizes.

What this is

Using cinematic gaming software, Interface builds real-time 3D environments where the user defines pace and direction. Lighting, configuration, and materials change on demand. The technology was built for games; we use it to give clients a way to experience and understand a building or space long before construction begins.

How it works

Real-time rendering

Spin and zoom interactive 3D models in the browser without waiting for a rendered frame. Useful for early-stage concept reviews where speed of iteration matters more than photorealism.

Interactive presentations

Phasing options, lighting variants, and material swaps surfaced as buttons inside the experience. Stakeholders compare scenarios in real time during a meeting rather than chasing email follow-ups.

VR walk-throughs

Headset-driven (Oculus, Meta Quest) immersive walk-throughs for scale and spatial understanding. The user physically moves through the design at human scale.

Engine choices

Unreal for high-fidelity architectural lighting and large-scale exterior environments. Unity for lighter web/mobile deployments and rapid prototyping. We pick per project; the deliverable does not change.

Why it matters

Approval committees, investors, and tenants see decisions clearly when they can move through them. A 4-minute headset session resolves questions that take a 30-page rendering deck and three meetings to answer in the traditional process.

Use cases

Where it earns its keep

  • +Pre-construction client review
  • +Investor and capital pitch
  • +Community approval and planning meetings
  • +Pre-leasing and tenant marketing
  • +Internal design coordination
Common questions

About Real-Time Virtual Reality

What hardware do clients need to view a real-time VR experience?

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A standard laptop or desktop runs the browser-based versions. Headset experiences run on Meta Quest 2/3, Oculus, or HTC Vive. We deliver builds for whichever hardware the audience uses.

How long does a real-time VR build take?

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A typical project runs 6–10 weeks from clean 3D model to deliverable, depending on interactivity scope and fidelity target. We can fast-track a single-room walk-through in 2–3 weeks if needed for a key meeting.

Can the experience be branded or customized per client?

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Yes. UI overlays, brand color palettes, custom interaction buttons, and narrated guidance can all be layered into the build. The brand system carries through.
Continue exploring

Other Innovation Lab subjects

Washington DC architectural model
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