Interface Multimedia

Interface Multimedia

5425 Wisconsin Ave, Suite 600

Chevy Chase, MD 20815

301.585.0068

The Perch
Design

The Perch

Park, Music and Biergarten in the Sky

Interface Multimedia ( IFMM ) developed the name and brand identity for The Perch at Capital One Center.

On top of Capital One Hall and connected to the Watermark Hotel, this serene village green soars more than 10 stories above the bustling street. Interface provided the naming, visualization and branding for The Perch as well as the design for the 10 story tall super graphics that help visitors orient to the entrance for The Perch.

Services Provided
Brand IdentityRetail DesignSignage
Industry
Mixed-UseRetail

Renderings

The Perch biergarten area with outdoor seating and landscaping on rooftop
Walkway and entry view of The Perch showing elevated park design
The Perch park area with yoga and recreation activities on rooftop
Night view of The Perch showing illuminated space and evening atmosphere
Aerial perspective of The Perch showing entire rooftop development and surroundings

Branding

The Perch brand graphics showing logo and identity system for elevated park
More Branding
The Perch exterior branding application on building facade with large-scale graphics
Second view of The Perch exterior branding showing wayfinding and signage system
The Perch architectural signage and dimensional branding elements on building
Close-up of The Perch exterior branding and environmental graphics
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