Branding

McMillan Historic District

A New Chapter for Historic McMillan

Interface worked with Vision McMillan to develop a brand identity for the new community built to be built at McMillan. A community meant to activate this long dormant corner of the District full of historic architecture and infrastructure.

McMillan Sand Filtration Site is a twenty-five acre decommissioned water treatment plant in northwest Washington, D.C. adjacent to the McMillan Reservoir. Interface worked to establish a brand for the McMillan Historic District, which is now known as the Resevoir District. Our early work on the brand focused on the industrial character of the site and the historic silos that were used to wash the sand in the cavernous vaults below ground.

As part of the effort to prepare for the ground-breaking, Interface worked with Free Space Collective to develop a community photography project that wrapped the site in hundreds of feet of banners. The community photography and our later work on the District Crossroads project were intended to highlight how the development of this site could help connect adjacent neighborhoods that have been separated by large gated institutions for decades.

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