WeAreLegence.com
Following a comprehensive brand review, Interface collaborated closely with the Legence marketing team to rebuild wearelegence.com, creating a scalable digital platform that reflects the company’s rapid growth and transition to a publicly traded organization.
Creating a Flexible, Expandable Web Environment
Our work included developing flexible templates and a new content management system (CMS) to support multiple business units and an integrated job listing database spanning multiple websites. By building custom modules that can be deployed consistently across divisions, we helped the Legence marketing team streamline their transition to a unified image and messaging strategy across the enterprise.
Integrating Business Units
Most recently, Interface has supported the digital transition of several Legence companies—including Black Bear Energy, ReTech Advisors, Gilbert Mechanical, VarcoMac, and Provident Energy—onto newly developed websites. Each site preserves the unique identity of its individual brand while seamlessly aligning with the overarching Legence digital ecosystem.
Extending the Legence Brand
Interface reviewed the existing Legence brand, added detailed examples and extended the use cases to include elements required to unify the disparate business unit brands into one system. While allowing each business unit to have their own identity, the Legence brand surrounds, supports and enhances the individual parts. To learn more about how Interface visually documented the wide-array of services Legence offers, check out our Legence Interactive project page.
Among the most distinctive assets in the identity is Legence Lime. A transitional color derived from bio luminescence found in nature, Legence Lime adds an emblematic vibrancy to any application bearing the logo.
Second to Legence Lime, Dark Gray serves as another core brand color. When paired with Legence Lime, this versatile, warm gray provides heightened vibrancy and stability as either a background or foreground counterpart. Derived from flowers found in and around the Bay Area of California—home of Legence—Pacific Blue and Poppy Orange make up our expanded color palette. The extended color palette, Sunset Purple, Golden Yellow, Vermillion Red, and Coastal Teal, can add further depth and dynamism to applications such as information graphics, banners and other forms of secondary communication that require a more expansive range of colors.
